I don’t argue for design’s seat at the table. I build organizations that earn it.
Design executive with 24 years of experience building teams that deliver measurable business impact—at Fortune 100 scale.
View My Work →
Selected Work
Travelers · Director, UX Design & Strategy
From Worst to First: Mobile App Strategy
How competitive analysis, interactive prototypes, and a cross-functional working group transformed the worst-rated app among top insurers into #1.
2.3→4.9 stars · $18M/yr savings · -37→+20 NPS
Travelers · Senior Director, UX
Selling Vision to a Fortune 100 Board
How a design-led narrative secured the largest digital investment in company history.
$1.29B board approval · CEO testimonial · 24K+ video views
Travelers · Director → Senior Director
Building an Enterprise Design System
Treating the design system as a product — with customers, a backlog, and a business case.
$23.3M saved · 10x ROI · Now on version 7
Travelers · Director, UX Design & Strategy
From Silos to Journeys
Transforming how a Fortune 100 insurer thinks about customer experience—from functional silos to end-to-end journeys.
12-week framework · 3 journey teams launched · Enterprise adoption
eMoney Advisor (Fidelity) · VP of UX Design
Scaling Design Impact in FinTech
Building a UX practice from scratch and proving its value to the organization.
eNPS -25→+43 · $5.3M quantified value
About
Early in my career, a colleague with a PhD in cognitive science reframed how I thought about design. It wasn’t about building things — it was about solving problems. That shift became foundational to everything that followed.
I’ve spent 24 years building design organizations that earn their seat at the table — across insurance, media, fintech, and enterprise tech. My sweet spot: enterprise B2B software, organizational transformation, and scaling design teams.
Read More →What I Believe
Design is problem-solving, not production
The best design organizations start with ‘why,’ not ‘what.’
Treat design as a product
Understand what stakeholders need. Build a team that delivers measurable value.
Outcomes over advocacy
You can’t influence your way to credibility. You have to build systems that prove it.
Let’s Talk
Currently exploring executive leadership opportunities — Head of Design, VP of UX, or similar roles.