Case Studies
Selected Work
Travelers · Director, UX Design & Strategy
From Worst to First: Mobile App Strategy
How competitive analysis, interactive prototypes, and a cross-functional working group transformed the worst-rated app among top insurers into #1.
2.3→4.9 stars · $18M/yr savings · -37→+20 NPS
Travelers · Senior Director, UX
Selling Vision to a Fortune 100 Board
How a design-led narrative secured the largest digital investment in company history.
$1.29B board approval · CEO testimonial · 24K+ video views
Travelers · Director → Senior Director
Building an Enterprise Design System
Treating the design system as a product — with customers, a backlog, and a business case.
$23.3M saved · 10x ROI · Now on version 7
Travelers · Director, UX Design & Strategy
From Silos to Journeys
Transforming how a Fortune 100 insurer thinks about customer experience—from functional silos to end-to-end journeys.
12-week framework · 3 journey teams launched · Enterprise adoption
eMoney Advisor (Fidelity) · VP of UX Design
Scaling Design Impact in FinTech
Building a UX practice from scratch and proving its value to the organization.
eNPS -25→+43 · $5.3M quantified value
Travelers · Director, UX Design & Strategy
Scaling UX in a Large Enterprise
Building a unified UX function from scratch — Center of Excellence, career framework, shared platforms, and enterprise design system.
4→20 direct team · 16→50+ community · $23.3M saved